After much teasing, yet landing earlier than suggested in Swatch’s print ads featuring the cartoon pooch’s paw print on the lunar surface, the much-awaited Snoopy MoonSwatch has dropped. Swatch is calling this latest collaboration with Omega the Mission to Moonphase. The new model is all white, to celebrate the full moon, apparently, and will go on sale March 26, but no price is mentioned in the launch materials.
No such criticisms can be made concerning the Mission to Moonphase. This also means, however, that anyone waiting for a budget Swatch Snoopy Speedmaster will need to be prepared to, once again, stand in line at selected Swatch stores, because like the other models this won't be available to buy online. Initially, the MoonSwatch was considered for online sales, and even Nick Hayek Jr., chief executive of Swatch Group, refused to rule out the possibility post-launch.
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