The Sports Bra, Oregon pub for women's sports fans, plans national expansion

The expansion will be boosted by funding from a foundation created by Reddit co-founder Alexis Ohanian, who is married to tennis legend Serena Williams., fans downed pints and burgers as college women's lacrosse and beach volleyball matches played on big-screen TVs. Memorabilia autographed by female athletes covered the walls, with a painting of U.S. soccer legend Abby Wambach mounted above the chalkboard beer menu.

“It’s exciting to see it grow and gain such popularity,” Reau said of the bar. “It’s just such a moment right now for women’s sports.” “It’s sort of in this pinnacle moment where eyeballs are plentiful,” said Lauren Anderson, director of the Warsaw Sports Business Center at the University of Oregon. “It’s just been an alignment of many things that has created this incredible moment for women’s sports that seems to be more than just a flash in the pan.”

“That was just what we settled with,” she said. “When I wanted to push back and kind of flip the status quo, that's when I really started to dig in on how The Sports Bra could matter and change the narrative on sports bars.”As a Caitlin Clark jersey is displayed in the background, customers eat and watch college women's lacrosse and beach volleyball matches at The Sports Bra sports bar on Wednesday, April 24, 2024, in Portland.

Toward the end, she felt tears welling up. She passed two tissue boxes around for similarly weepy customers as everyone reveled in Williams' last minutes on the court.

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