The Skin-Care Co-Founders Bottling the Scents of the Southwest

Ayond co-founders, Porter Yates and Shani Van Breukelen. Photo-Illustration: The Cut. Photos: Courtesy of Ayond Scientific studies confirm that, of all the senses, smell offers the best recall. In “Scent Memories,” the Cut asks people about the scents they associate with different times in their lives.

S.V.B.: I get really get happy when I forget about a scent and then all of a sudden something reminds me of a person or a time. I remember this one time growing up, I was in my great-grandma’s house, and she had a fragrance that probably wasn’t even an actual fragrance. I think it was just a combination of fragrance, and being out in the country, and cooking by an old-school wood-burning stove.

S.V.B.: Yes, adding that element that you might not think would work. For instance, we use a cardamom, a cumin, and different spices that really added a little bit of complexity to fragrance, and also brought Porter back to Santa Fe, which he didn’t expect, because those spices aren’t from that area.

S.V.B.: When I think of vacation, I always think summer break, and being from D.C., the Fourth of July. The smell of barbecue and the smoke smell in the air, the smell of Bomb Pops everywhere. I think my adulthood vacation smells like more an ozonic scent, something by the sea that evokes a sense of space and isolation.P.Y.

S.V.B.: That, and of course our dog again. I’m always putting her to bed and she likes to cuddle at night. She has a really comforting scent. She’s a little sweetie pie. P.Y.: Very dry, ozonic, with some woods in there. We’ve both been trying that quite a bit so it’s covering up our usual musk [laughs].

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