The Sims 4 Announces New Dark & Lovely Partnership

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New Social Campaign and Documentary “Play in Color” Aims to Uplift Black Women Gamers and Drive Change in the Gaming Industry Dark & Lovely, the #1 hair color brand for Black women, is joining forces with The Sims franchise and its leading life simulation video game, The Sims 4 and multi-award-winning gaming content creator and DE&I advocate...

Electronic Arts and Maxis announced a new partnership for The Sims 4 today, as they are working with Dark & Lovely to expand their customization features. The work that's being added to the game builds off the previous collabs with Ebonix, as they have introduced 24 new color combinations across two existing hairstyles, as well as new skin tones and nail options. The team will also be offering a new locs hairstyle in July.

Not only did Kaelah have to teach herself how to create mods, but she also had to overcome the practical effects of the aforementioned lack of representation in the industry. 'Growing up I always thought that working on video games would be amazing,' she says, 'but I never really thought it was possible for me, since I didn't see many people who looked like me making them. Seeing the diverse group of mod creators for The Sims made it all finally seem possible.

Source: News Formal (newsformal.com)

 

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