As we head into 2020, I foresee many more small and midsize companies reach new customer segments, expand into new markets, and achieve market leadership – without the traditional challenges of “not being big enough” getting in the way.The bottom line about technology adoption is the delivery of two capabilities that are meaningful to every customer, employee, and business partner: operational agility and an empathetic focus on experiences.
For businesses like MotoChic, such a customer-focused, agile move is rocket fuel for their growth. But perhaps more surprising is their ability to be at the forefront of their industry’s digital transformation. Unlike larger organizations, their strategy isn’t based on corporate key performance indicators handed down by faceless executives.
. The technology leverages machine learning capabilities to capture, process, and analyze personal, behavioral, and product-related data from its customers.Traditionally, midsize businesses that are multigenerationally family-owned do not have easy access to IT departments and expertise. But now, computing power and expert applications are available on demand, at a reasonable price, with no infrastructure or dedicated staff required.
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