The Rock CollectiveThe idea is simple. Rock bands join the collective for free and they support each other’s gigs. If one band is playing at a club, the other bands and their fans show up to support.
"Two things happen," Swanson said. "One is, they increase their leverage when booking a show. You can go to any club and say, ‘Look, we're bringing 100 people, we're bringing 200 People in, do you know want us to play?’ Of course, they do!" On Sunday, members of The Rock Collective are teaming up with Sweet Music Fund, which helps musicians struggling with mental health issues.
Six bands will be performing at the Hard Rock Cafe in Hollywood from 4-10pm. It will be a tribute to musicians who are no longer with us.
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