My mom worked with the NRDC [Natural Resources Defense Council] for 25 years and through that, she learned a lot about environmental toxins, specifically in skin care products. I grew up way before clean beauty was a topic of conversation. In fact, the only time I was ever grounded was when I painted my nails.
I was just graduating from college and thought I would pursue acting. But I ended up moving back home to L.A. and saw the documentary, The Business of Being Born, and that same week I met a midwife and was so taken by her work and what she did for a living, that I took my doula training and I still do work as a doula full time.
So many brands are doing such amazing work, and it is hard. It’s not easy to do better, because we have a system that is set up a certain way. But it excites me to see how people are making an effort and talking about ways to be more conscious about ingredients and packaging and messaging.
In October 2020, I quit my job to work on Redoux full time. We’ve bootstrapped the entire business ourselves. Last year, after the murder of George Floyd by a Minneapolis police officer, we gained traction as there was a push to support Black-owned businesses. We went from a handful of orders every week to 50 or more a day. We also won a Glossier grant. The most helpful thing has been access to knowledge.
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