June brings a slew of Pride-themed ad campaigns, clothing and food, but experts say that brands need to go deeper than just rainbow packaging.
But with consumers giving a more watchful eye than ever to the brands they buy from, it has to go deeper than rainbow packaging, experts say. For instance, brands arefor purporting to support the LGBTQ+ community even when the companies have a history of donating hundreds of thousands of dollars to legislators who sponsor anti-trans legislation.
He said it's important to also create marketing and advertising that's inclusive of the community year-round, and go beyond just those efforts to take a stand on anti-LGBTQ legislation. "This campaign is reaching parents that might otherwise not think about pronouns, or might not be experiencing media outlets that are reporting on pronouns in fair and accurate ways," he said. "So I think Kellogg's is helping to educate the general public, in addition to sending a pretty powerful message to trans youth that a beloved brand like Kellogg's is supporting and standing with them and accepting them for who they are.
She used the example of companies pulling out of North Carolina because of legislation against trans people using bathrooms of their gender identity. Bombas, a seller of socks and other undergarments, has a socially conscious model for all of its sales: For every item sold, it donates an item to homeless individuals. CMO Kate Huyett said the number of LGBTQ+ individuals in the homeless population is significantly higher than the general population.
"We of course want to lend our platform, but we're really focused on action," said Hilary Lloyd, The Body Shop North America's vice president of brand and values. "For us, often, it's the case that action is fulfilled through policy change and legislation. And policy change and legislation are a super long game. It's not a done-in-a-day thing."by the Geena Davis Institute on Gender in Media found only 1.
Ignore it and stop getting involved in social crap they have no business being involved in?
Residents from LoneKhin, Hpakant marched to against Military Regime. WhatsHappeningInMyanmar June20Coup
yeah Brands and Sars approach, back to basics.
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