I have been stopped in the street. I have been interrogated at events. I have been harangued by friends and family. And I have been questioned by colleagues. But this isn’t because of a limited-edition accessory or can’t-get-hold-of fragrance. This is because of a phone case–a certain Rhode Peptide Lip Treatment-holding phone case that has been the talk of the town ever since it first dropped in February this year and has been the talk of the beauty town ever since.
Having worked symbiotically on the brand from conception to launch and beyond, they have always been united in their idea of how to engage with the consumer: “When we met, we both saw similar whitespace for what Rhode could be and felt like there was an opportunity in the market to create a brand focused on these curated skincare essentials that were minimalist, highly efficacious and using high-performance ingredients, but at an accessible price point.
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