The Return Policy Rule Needs to Be Made Irrelevant

Inevitably, the figures above will grow further and this trajectory is a result of the boom in online shopping while the return of socialisation also causes the demand for more fitted clothes to increase. Additionally, shipping and processing returned products also create mounting logistical costs and carbon emissions. The negative externality like environmental degradation is a difficult pill that brands have to swallow and strive to mitigate today.

Of course, the aim is to have zero returns so that it corresponds to a net-zero carbon footprint from this portion of the business. To achieve this is a tall order, but there are definitely ways to minimise the cost to the environment. An example is charging customers if they wish to return online purchases by mail and many companies are already doing so like Uniqlo and Zara. But at a nominal fee of US$2.44, it might not create an apparent impact.

Picking or forecasting an outfit for a consumer, based on their initial selections is an arduous task if data is insufficient. Returns could sometimes be a blessing in disguise as fashion companies can use the information to fine-tune its process. Hence, as much as the customer wants a smooth procedure to return an item, it should have some friction. Reasons should be stated clearly so that feedback can be shared with the relevant operation units of the company.

While the major problem associated with fashion may not be resolved, tackling returns is a great way to start the ball rolling on structurally changing how a business operates in the present time, where being socially responsible is a crucial factor for survival. Thus, fashion companies need to have a robust ESG framework in place as a guiding principle moving forward in this age.

Source: News Formal (newsformal.com)

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