The Return of Electroclash

It’s 2024, and the roughly 20-year nostalgia cycle that governs trends in fashion, music and culture at-large has brought us back to the mid-2000s. Kim Kardashian and Paris Hilton, the original purveyors of Juicy Couture velour tracksuits,for a SKIMS collection. 2000s staple Von Dutch, whose iconic trucker hats were seen on the heads of everyone from—along with staples of 2020s celebrity culture like Julia Fox and Addison Rae—for a delirious, sweaty rave hosted by Boiler Room.

What felt most novel about the genre were the vocals. Electroclash artists often straddled the line between speaking and singing, and their monotonous delivery through a range of vocoders stood in stark contrast to their much sillier lyrics. The lyrical content of most early electroclash songs is concerned with two things: explicitly sexual references and satirizing the lives of the rich and famous.

By 2005, the original wave of electroclash was essentially over, but it had seeped into other sounds that dominated the, such as new rave and electro house. Artists like Justice and Soulwax took its 80s electro-influenced synths and blew the sound up to new proportions, taking it to new heights of popularity in the European club circuit and readying the foundations of its arrival into mainstream pop.

Electroclash is in the air. It’s a nostalgic return to messy, trashy aesthetics being brought to life by the generation that learned to party in its heyday. One prime example is the up-and-coming, Detroit-based duo Snow Strippers, made up of producer Graham Perez and vocalist Tatiana Schwaniger. Their music places those familiar distorted, grainy synth leads atop driving techno beats. It’s lo-fi, raw and a bit sloppy, with instruments bleeding into each other in many of the dizzying mixes.

The style is even making its way into hip-hop. After taking to Snow Stripper’s calculated chaos, Lil Uzi Vert reached out and crafted a remix for their song “It’s A Dream.” The unlikely crossover didn’t stop there, as Snow Strippers worked on “Fire Alarm” from Uzi’s 2023 albumsoon after. It’s a bold experiment, combining the frantic synths in Justice’s “Stress” with sleazy spoken vocals to complete an off the wall hip house banger.

Source: Entertainment Trends (entertainmenttrends.net)

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