The Regions Tradition wants to emulate the Phoenix Open. Is that a good thing?

BIRMINGHAM, ALABAMA - MAY 12: Doug Barron of the United States lines up a putt on the tenth green during the final round of the Regions Tradition at Greystone Golf and Country Club on May 12, 2024 in Birmingham, Alabama. Before 9 a.m. and hours before any player would arrive, the golf bros in their Peter Millar polos and Hokas began ordering vodka crans.

It would be an attraction with booze and food and activities at the golf course that don’t involve golf. It’s not a stadium Originally, tournament director Gene Hallman said, they had set up similar stands on the 17th hole. But the golf course at Greystone is shaped like a figure eight, meaning that to get anywhere other than the 1st hole, 9th hole, 10th hole and 18th hole is a serious walk.

The set up includes an open-to-the-public Wave Bar behind the tee and a Redmont Vodka-sponsored publicly open bar behind the green. On the near side of the hole is the Margarita Grill, a ticketed restaurant and bar. On the far side is a cigar tent. “We have less territory to cover in terms of watching for unruly behavior. But we do have adequate secruity and marshalls,” Hallman said. “And on occasion over the years, we’ve had someone who’s had too much alcohol. We monitor it very closely with our bartenders to make sure that doesn’t happen. But what you can’t know is how much someone has drank before they got to the event.”

The closest the Tradition came to that was a tent near the driving range run by the PGA Superstore running a “Closest to the Pin” challenge in a golf simulator. On Friday, the simulator created a virutal 16th hole at the Phoenix Open, with a speaker to boo fans if their shot missed the green and cheer them if they made it. There were far more boos than cheers.

@River-Birmingham

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