The San Francisco-based luxury consignment company has opened a Midwest flagship on Chicago’s Michigan Avenue — the largest in its fleet. The 12,000-square-foot store at 940 North Michigan Avenue offers men’s, women’s and children’s apparel, accessories and shoes on the main and mezzanine levels along with a consignment office and a café.
Among the services featured are a repair shop for handbags, shoes, jewelry and watches, and a glass-enclosed watchmaker station is located in the center of the store where customers can watch horologists work and consult with them for tips on watches. The Art Deco-designed store used sustainable materials and also features refurbished vintage furniture and compostable packaging in the café. Local artists will be featured in the store and the café, which is called CafeCafe, will have a Chicago flair, she said.The RealReal operates two stores in New York City, one in Los Angeles and another in San Francisco and there are 10 consignment offices where customers can bring their products, pick up orders and get appraisals.
Even though most of the company’s sales come through e-commerce, “We’re optimistic about retail. We don’t think it’ll go away,” she said. “We see retail as an accelerator to our growth so it’s never a bad decision. The stores are a value-add.”
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