, a nonprofit applied-research shop that aims to help low-to-moderate-income households increase their financial wellbeing. Last year 93 companies and nonprofits applied to have their services and customers used as guinea pigs in Lab experiments. Fourteen made the cut.Forbes 2019 Fintech 50 list
A self-described hustler, De La Rosa says her life has always been centered around money—or the lack thereof. At age 9, she immigrated to the U.S. from the Dominican Republic with her mother, settling into her grandmother’s small two-bedroom apartment in the Bronx along with ten other relatives. De La Rosa picked up English quickly but had to retreat to the apartment’s one bathroom for needed quiet to finish her homework. And finish she did.
Much of De La Rosa’s work involves what might seem like obvious observations about human behavior. After all, the save-it-before-you-see-it mind trick is a reason 401s have been so successful and why employers are now considering offering automatic payroll deposits to rainy-day funds. But there are lots of twists to applying those insights in a useful fashion. Chime’s 10% automatic savings deduction is taken from every paycheck.
“I think I just see my family in every single experiment that I run. I lived through that. I know exactly what it means to be living paycheck to paycheck.”
Somehow she remind me of that women in get out movie 'No No No NNNO'
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