The Paralympics open in 100 days. Paris organizers are launching a campaign to boost ticket sales

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Paralympics organizers in Paris have a message they hope will encourage many more fans to buy tickets. The countdown campaign for the Aug 28-Sept. 8 Paralympic Games begins Monday with 100 days to go and features three athletes alone in an empty stadium.

FILE - France’s Arnaud Assoumani competes in the men’s T47 long jump final during the 2020 Paralympics at the National Stadium in Tokyo, Tuesday, Aug. 31, 2021. The 100 Days to Go campaign for the Aug 28-Sept. 8 Paralympic Games begins on Monday, May 20, 2024, and features three Paralympic athletes alone in an empty stadium with the slogan: “Il ne me manque rien, sauf vous” .

National broadcaster France Télévisions will show the campaign in a bid to raise awareness and — ultimately — boost sales. So far, 900,000 of thefrom 15 euros for track and field sessions at Stade de France, wheelchair tennis at Roland Garros, or blind soccer at the foot of the Eiffel Tower. The finals cost from 25 euros and it’s 45 euros to watch the closing ceremony.

There will be 651 posters dotted around the city, 972 on the subway and a further 2,520 on the sides of buses.

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