With 100 days until the Paralympics begin, Paris organizers are delivering a message from the athletes in a bid to boost ticket sales: I am not missing anything, except you. The countdown campaign for the Aug 28-Sept. 8 Paralympic Games begins Monday. It features three Paralympic athletes, each of them alone in an empty stadium. The campaign slogan — “Il ne me manque rien, sauf vous” — is a rallying call to get people to come along and watch them competing.
Tickets are available from 15 euros for track and field sessions at Stade de France, wheelchair tennis at Roland Garros, or blind soccer at the foot of the Eiffel Tower. The finals cost from 25 euros and it's 45 euros to watch the closing ceremony. Ticket sales could escalate once posters start appearing around Paris, with organizers aiming to raise awareness and increase fan engagement and solidarity.
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