Two crossed lines that form an 'X'. It indicates a way to close an interaction, or dismiss a notification.The pandemic might make lines at stores a thing of the past, Qudini founder and CEO Imogen Wethered told Insider.
"Retailers are going to have to work harder to implement new processes and digital ways of managing customers," Wethered said."For us, hopefully, that means queues will be totally unacceptable, and digital ordering will be everywhere as well as in-store appointments. You'll be seeing contactless, curbside pick-up as well as virtual appointments."
One such convenience is the rise of the curbside pickup order. Wethered said she's heard from retailers who want customers to come back into stores after the pandemic. But that's not necessarily what customers want. Instead of focusing on how to entice customers back to stores, brands should focus on engaging them digitally. Wethered points to the results of an April 2020 survey, in which Qudini asked 2,000 consumers about what they wanted from their brands regarding virtual appointments.
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