The day Overwatch League fans have braced for has finally come. Yesterday, OverActive Media, parent company for the Toronto Defiant, confirmed its exit from the Overwatch League. The company announced that as a part of its agreement with Activision Blizzard, it would receive a $6 million termination fee, thereby ending all its commitments to the League.
The result of that coverage saw OWL’s biggest sponsors — from Toyota to Coca-Cola — withdraw their advertising dollars, leaving ad revenue to come from places like TeamSpeak, Cheez-Its, and, for one brilliant moment, Butterfinger. The dwindling interest in Overwatch also did no favors for the League. While Overwatch 2 was in production, support for Overwatch prime languished.
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