But one struggle the planner brand failed to manage, as did nearly every product-as-lifestyle, was an effective acknowledgment of the Black Lives Matter movement, which by early June had every business from the NFL to Nike scrambling to pledge dollars or, at least, make tepid statements of support.
The next week, the account posted an uncredited photograph of an Erin Condren planner done up in the style of the #BLMPlannerChallenge, a week-long campaign encouraging people to use only grayscale pens and stickers to decorate their planners in solidarity with hundreds of years of Black struggle and subjugation.
On the day of graduation, there were no hula hoops, but Finn Condren did allegedly text classmates to organize an impromptu “march,” inspired in part by the Black Lives Matter protest along the same route a week prior. As the Easy Reader News described the logic: “The county could ban students from gathering but not from marching.”
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