The combination of rising cable bills plus making NFL games available on streaming services should accelerate the demise of traditional pay-TV. LightShed analyst Rich Greenfield wrote in a note to clients that "March 18, 2021 is the day the multichannel TV bundle died."
Concerningly, TV ratings for live events -- NFL included -- are trending down, even when streaming is accounted for.been declining for a decade. Americans have more entertainment options than ever -- and it's unclear if sports TV ratings will ever bounce back, especially if the NFL fails to be the same cultural touchstone for younger people it has been.
"In this day and age, you've got one parent watching sports in one room, another watching something different in a different room, and kids on their own devices in their rooms," said Vince Wladika, a former NBC Sports, FOX Sports & Major League Baseball executive. "Kids learn to be sports fans from their parents. If kids aren't brought up watching sports with their parents, that shared experience dies off.
Meanwhile, the networks paid enormous increases over their previous rights deals for NFL games, showcasing how desperate they remain for must-see content to differentiate themselves fromThat could be a recipe financial disaster for media companies as the NFL contract ages. In addition, some of the media companies who bought rights, potentially consolidating the rights within the same company or companies.
But what other choice did Disney, NBCUniversal, ViacomCBS and Fox really have? The NFL is the biggest game in town. If you can't bank on football, you can't bank on anything. Investors areTake the wheel and hold my hand, Louise. We're hitting the gas.
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