The New York Times has ended its partnership with Apple News, effective June 29, after the service failed to boost readership numbers, chief operating officer Meredith Levien said Monday. She also pointed out that Apple does not give partners enough information about user data.
“Apple News does not align with our strategy to fund quality journalism by building direct relationships with paying readers,” a Times spokesman said. “We believe quality publishers should be fairly compensated for the expensive proposition of creating and providing platforms valuable independent journalism.”
RT WWD: While advertisers are pulling away from Facebook, Apple is having its own issues: the nytimes quits AppleNews
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