The new NBA app introduces a TikTok-like vertical video feed

A major part of its individualized user experience is a “For You” vertical video feed that will show highlights from NBA games featuring “behind-the-scenes access to players and teams,” NBA-related shows, content from influencers, and showcase partnered channels like Turner Sports and Bleacher Report.

Competitors like Instagram taking content strategies from TikTok has been a common theme. With this launch, we’re seeing its influence on other institutions beyond social media, as they try their hand at curating content in-house as opposed to feeding it externally to support social media platforms.

Lmao, unbelievable

Ew

dumb, vertical video 👎

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