Thanks to the perfect storm of social media hype, a global pandemic that forced us to spend more time in our homes, and a little help from superstar Kacey Musgraves, [Boy Smells] has gone from a small queer-owned candle company to one of the biggest names in home fragrance in just a few short years. Now the cult candle brand, which has found its way into the living rooms of casual scent lovers and the fragrance-obsessed alike, is poised to make their biggest move yet.
“Gone are the days of ‘Oh, buy this fragrance and you're going to attract a really beautiful woman,’ or 'buy this fragrance and you'll have a sports car,’" explains creator and co-founder of Boy Smells Matthew Herman. “We really want to create scents that mix masculine and feminine together, that are as complex and layered as the identities of our customers and reflect modern identity through olfactive structures.
But the very thing they thought might hold them back became what set them apart. Candles like [Kush], [Redhead], and [Slow Burn] became the scent of home for many people across diverse demographics. Boy Smells created a universe unique to them with their core collection, and has explored and expanded upon it with each seasonal launch. One might think that they’d take their best-selling candles and interpret them into fine fragrances, but Herman had something different in mind.
the inside links are broken :/
Hi Fashionistas! Check out my Top 5 Luxury Inspired Fashion Finds For 2021 on my YouTube Channel LINKED BELOW. PLEASE SUBSCRIBE. THANKS. designer ArtistOnTwitter fashion YouTuber
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.