The new Bank of America digital debit card could attract customers

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BofA is introducing a digital debit card feature in its mobile banking app that can be used for in-store, in-app, and online payments:

a digital debit card feature in its mobile banking app that can be used for in-store, in-app, and online payments with credentials from the app, through a mobile wallet like Apple Pay or Google Pay.If customers are waiting for their debit card to arrive in the mail — due to fraud or opening a new account, for instance — they can access a virtual card immediately through their mobile banking app.

Customers crave security- and access-related features to manage their cards in mobile banking. Of the 33 mobile banking features included in our study, respondents' three most desired features revolved around ensuring card access and security: the ability to turn a card on or off, the ability to set a travel alert, and the ability to file a card transaction dispute. Demand for these related features is likely to carry over into BofA's solution.

 

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So like apple wallet? Lol

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