The Most Nostalgic Voting Campaign Features New York’s Favorite Downtown Faces

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Danielle Nemet and SoftPowerVote have teamed up for a series of Rock the Vote–inspired clips.

. As for the downtown set, Danielle Nemet, a.k.a. Dani Aphrodite, has got you covered.

The Canadian-born, New York–based director’s spin on the voting video shows fashion’s favorite downtown social darlings pushing their followers to vote in clips packed with nostalgia. In one clip, drag star West Dakota—dressed in a bandana, hoops, and a tank top—says, “Me, not vote? As if!” In another, model Paloma Elsesser looks at the camera and says, “It’s about freedom. Freedom of speech. Freedom of choice! And freedom to vote.

, a local resource created by New Yorkers Glenn Robinson, Melissa Saenz Gordon, and Yojaira Alvarez about voting in New York City with a focus on the ballot process and local politics. The Level Up campaign was a way for Soft Power Vote to get the message about voting out there to young people in a quippy, digestible way. “I think it [voting] just feels completely inaccessible to us,” says Nemet. “A lot of people that I know feel that there’s never going to be a break for them.

To get the message across, Nemet, a self-described “nostalgia freak”, was inspired by the Rock the Vote videos from the ’90s, a campaign that included Madonna singing about voting while swaddled in an American flag and Iggy Pop speaking about freedom of speech while being wrapped in tape. “You can be yourself—in your nudity, in your American flag, or your baggy jeans and be topless—and still have an opinion and still have information worth sharing,” says Nemet.

As a Canadian citizen, Nemet herself cannot vote. But that has only galvanized her more to spread the word about voting. “I not only want to take action for myself but also for my friends and family who are here,” she says. “Just because I don’t have the right to vote doesn’t mean I don’t have a responsibility to be active at this time. It is an important thing that you need to exercise your privilege in being able to vote and speaking up for those who can’t necessarily.

 

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