. It became the talk of the town for years. But didn’t offer all the services envisioned by subject matter experts. Each tech will have its use case. But the popularity of both AR/VR and metaverse is dependent on their accessibility and adoption by the general population.
Metaverse has been created as a universe where the users can interact with each other and the environment. But why is the aspect of human interaction such a vital factor? Because no matter how interesting the story of the metaverse is, it surely has a specific goal and end, which is what makes it finite.
For instance, brands face a lot of problems in fostering effective communication with their client, even with social media being so relevant in our lives. Customers are smart; they know how brands lure them into buying products and services. So, they fail to connect with customers as they aren’t able to make an emotional connection with the clients. The metaverse changes the game completely.
This is the sole reason why firms worldwide are investing heavily into this. This situation is similar to how companies were excited to do the same with the advent of social media to make life a little more convenient and better. Metaverse holds the potential to amplify the human experience and improve business relationships with consumers.
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