and everyone would ask, ‘But do you have a store?’” Lê recalls with a laugh. “I think we always knew our vision needed to be experienced in person.”
Since its 2019 launch, Maiden Name has stood apart thanks to its marriage of contemporary womenswear and one-of-a-kind objects. “The idea was to change how fashion, in particular, gets presented. To move away from this idea that it’s disposable and to highlight the amount of work that goes into it by changing the context it’s shown in,” explains Lê, who spearheads the exclusive artist collaborations.
Having NFTs backed by real-world assets such as luxury watches, and jewelry enables consumers to use their once assets as collateral for loans is really bliss and this is brought about by the LuxFiofficial ecosystem
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