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The Maiden Name Pop-Up Brings ’70s-Inspired Womenswear and One-of-a-Kind Objects to Ludlow Street

A new pop-up from the multidisciplinary label Maiden Name is happening in Manhattan. But not for long.

9/13/2021 5:28:00 AM

A new pop-up from the multidisciplinary label Maiden Name is happening in Manhattan. But not for long.

In the carefully curated salon, ribbed button-downs and lace-up dresses can be found alongside Shane Gabier’s checkered ceramics, sustainable hardwood stools, and more.

and everyone would ask, ‘But do you have a store?’” Lê recalls with a laugh. “I think we always knew our vision needed to be experienced in person.”Since its 2019 launch, Maiden Name has stood apart thanks to its marriage of contemporary womenswear and one-of-a-kind objects. “The idea was to change how fashion, in particular, gets presented. To move away from this idea that it’s disposable and to highlight the amount of work that goes into it by changing the context it’s shown in,” explains Lê, who spearheads the exclusive artist collaborations. Freireich, a former designer at

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, is responsible for the ’70s-inspired apparel, which she describes as “super wearable but special.”A Sophie Stone floral arrangement and Sardinian wool tapestry by Marco Bruzzone greet customers.Photo: Ryan Muir Read more: Vogue Magazine »

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