‘The Lost City’ Set To Hook Women & Fire Up Spring Box Office Streak – Preview

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While the female demographic has shown to be one of the more reluctant to return to cinemas during the pandemic, that is about to change this weekend with Paramount’s The Lost City which is e…

The Sandra Bullock-Channing Tatum-Brad Pitt-Daniel Radcliffe romantic adventure comedy is the first of six major studio releases, one of which will largely open every Friday through April 22. Remember, how vibrant October was with a major opener every weekend? Well, that’s what’s in the cards as we head into April with Sony/Marvel’sFantastic Beasts: The Secrets of Dumbledore The Unbearable Weight of Massive Talent stand to open to at least $50M, I hear.

Back over Valentine’s Day weekend, two female-centric movies didn’t exactly dazzle in their openings: 20th Century Studio’s which was further reduced by its same day availability on the paid tier of streaming service Peacock; that title debuting to $7.9M. For the most part, the female demographic in the current pandemic marketplace hasn’t had a lot of direct content targeting in what has largely been filled with male-heavy action/sci-fi/comic book titles.

Paramount held paid sneaks with Fandango over the weekend, the money of which will be rolled into the Thursday night previews which kick off at 4PM.will hit $800M, still the third highest at the domestic box office after made close to $3M in its third Monday yesterday, -70% from Sunday for a current U.S./Canada cume of $303M. The Matt Reeves-directed DC superhero title is estimated to make

 

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While exhibitors celebrate success of Spider-Man No Way Home what is far better for the industry is having 6 high profile films opening over a month targeting different demographics as their success will help other films while films like Spider-Man and The Batman cannibalises BO

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