The Lost Art of Striking a Pose With Your TV Set

in which Lucy crawls into her TV set.) In another spoof on tv commercials, one camera operator places their cat alongside a can of dog food inside a hollowed-out Motorola TV set.While usually humorous, the trick shots evoked television’s uncanny presence in the home by blurring distinctions between the homebodies who pose in domestic spaces and the bodies that dwell in the ethereal spaces of TV Land. Some snapshots suggest the uncanny possibility of TV ghosts.

Television’s status as a performance medium made it the perfect theatrical backdrop for fashion shows in the home. Dressed in everything from prom gowns and cocktail dresses to capri pants and miniskirts, women staged glamorous portraits of themselves in front of and next to their TV sets. As with the pictures of violin players and little ballerinas, the women in the dress-up snapshots steal the spotlight from the tv screen as they direct attention onto their own sartorial splendor.

The dress-up snapshots resonated with larger trends in the fashion industry. Television’s arrival in the American home opened a new market for “made-for-TV” outfits. In 1951,magazine ran a two-page photo spread titled “Clothes for TV Watching.” Warning women of the potential fashion disasters TV might cause, the magazine stated, “A lot of women who used to dress formally to entertain at home have found themselves and their guests sitting on the floor after dinner to look at television.

TV out of frame...

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