‘The Lion King’: Disney Targets Nostalgic Adults With High-End Merchandise

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TheLionKing: Disney targets nostalgic adults with high-end merchandise

is partnering with Bloomingdale’s in Manhattan, hosting a pop-up shop until Sept. 2 that includes themed home decor, clothing and African-sourced goods.

The latest crop of “Lion King” gear is also targeted to adults who grew up on the original film, not just children.“I think you’re gonna have ‘Lion King’ parents bringing their kids to the movie,” says Richard Gottlieb, CEO and founder of Global Toy Experts. “And what I mean by ‘Lion King’ parents, it’s been 25 years, so if you were anywhere from five to 10 years old when that movie came out, you’re 30 to 35 years old and you’ve got kids.

“The original 1994 animated feature film has consistently remained one of our top-requested Disney themes,” says Allison Fillmore, the national sales director of Barker Animation Art Galleries, which specializes in collector’s portraits from other popular Disney films ranging from “Frozen” to “Maleficent.” She credits the “Lion King’s” themes of family, love and loyalty for driving demand for art associated with the film.

 

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