The Legacy of Virgil Abloh’s ‘Post-Modern’ Scholarship

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Dacia Redmond, Elizabeth Ayorinde, and Hannah Harris, were all accepted to Virgil Abloh’s “Post-Modern” Scholarship. They reflected

Photo: Christian Vierig/Getty Images “My real job is to make sure that there’s like six young black kids that take my job after me,” Virgil Abloh said to Pharrell Williams in an interview in January. “What I would be more impressed by is the next candidate for a house that gets hired as the next head designer has this, like, multidisciplinary background, comes from not a fashion school, thinks in a different dimension, and he get a shot.

Abloh was hyperaware of youth culture, recognizing it as the nexus of influence for creative industries around the world. “Everything I do is for the 17-year-old version of myself,” he once said. When his Instagram followers would send direct messages to him, Abloh would respond.

The course was specifically for students of Black, African American, or African descent who were in their junior year. Students were required to complete rigorous case studies that involved creating a digital presentation on a fashion brand that included strategies for ethos, marketing and sales as well as sketches that helped bring it to life.

Dacia Redmond, 20. Photo: Courtesy of the subject Dacia Redmond, a fashion-merchandising major at Clark Atlanta University, almost didn’t take the opportunity to be a part of the program. But it was the middle of the pandemic, and she decided to apply. “I had nothing else to do, so I went for it, and it is very safe to say this was one of the best decisions I have made in my college career.

 

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