The Irish app letting people take 3D videos on an iPhone

When you see a 3D image of a real person in a video game or as a visual effect in a movie, that virtual human has usually been constructed through an intricate process known as"volumetric capture."

Dozens of cameras surround the subject and record a 360-degree video, capturing its dimensions and volume. The different viewpoints are then merged to create a digitized 3D image. Typically, the process is carried out by technicians in a professional studio — both time-consuming and expensive.But this could be about to change, as Irish startup Volograms has made the process available to anyone with an iPhone via its free app Volu.

— Gabriele Romagnoli August 17, 2021 Read MoreThe aim, says Rafael Pagés, the company's CEO and co-founder, is to make augmented reality and virtual reality content creation available to the everyday consumer. "We wanted to create something that would enable anyone, not just the professionals, to create content, play with it, share it," he tells CNN Business. Rising interestVolu is also answering a growing demand for AR and VR content.

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