Coupled with quadrupling the camera resolution of the main iPhone 14 Pro and 14 Pro Max cameras to 48MP, likely to be able to introduce 8K video capturing abilities that demand at least a 32MP sensor size, Apple will be differentiating the Pro models rather significantly.
The bean counters from Cupertino like to wait for the prices of expensive tech to fall down in price and prove itself on other phones before they swoop in, tweak it to their liking and unleash the marketing team on it until it becomes the talk of the town. Apple has half of the US public locked as customers anyway, so incremental upgrades have worked ever since the OG iPhone's appearance in AT&T's roster way back in 2007.
Besides the way more expensive 48MP main camera sensor, Apple will have to shell out 70% more for the new ultrawide camera sensor from Sony, 45% for the voice coil monitors from Largan and Minebea, and 40% more for LG's camera packaging, boosting the overall camera set pricing significantly. This drastic increase in parts prices across the iPhone 14 Pro and 14 Pro Max camera supply chain may explain why Apple may have chosen to
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