The Internet Uproar Around West Elm Caleb Is Out of Control

New York ghoster named Caleb is what sparked the viral West Elm Caleb phenomenon. Creator Mimi Shou shared a funny video about dating in NYC, specifically about dating then being ghosted by a tall man named Caleb. The comments were quickly filled with other girls asking if this guy happened to work at West Elm.

Following Shou’s TikTok, creators @kateglavan and @kellsbellsbaby came forward with their own stories of petered-out relationships with Caleb. Along with the nice dates and corny playlists, they say he told them both that he was no longer on the apps where they had met. But in these videos, the women have cobbled together a messy timeline that accuses him of dating all of them at the same time.

Those shitty exes, however, don’t always get a catchy nickname and become infamous overnight on social media. The reach of this story in particular is pretty extraordinary, given the way dating horror stories are often the backbone of viral posts. The TikTok algorithm is a smart but slippery thing that amplifies stories in mysterious and often problematic ways. Shou, the first person to go viral in this saga, is popular creator who hadgone viral with her joke video on the Other Caleb.

Most people use dating apps with the understanding that a post will be private. Yet by nature, dating profiles are at least semi-public. Unless you use an app that has explicitly banned the screenshotting of profiles, like celeb-favorite app Raya, you are not necessarily protected from the circulation of your profile in group chats or even TikTok. In the case of West Elm Caleb, his doxxing was swift.

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