The internet says subliminal messaging will make you hot

, who has a Ph.D in neuroscience and is an applied neuroscience expert, believes the subject of the subliminal functions on two different paths: the academic route, which has been studied and proven to be a viable concept, and the popular notion of the subliminal, that contains limited academic research. “The big disconnect is that when it comes to subliminal messaging, we know that it can work for a couple of seconds and that it can affect your decision making, but it fades extremely quickly.

With that in mind, a subsection of subliminal content claims to offer extreme and radical physical changes that predictably conform to the current beauty ideals, pushing for weight loss and promoting conventionally attractive features as desirable. With regard to its legitimacy, Ramsøy explains, “The thing is if you feel something works, for example when people feel more confident, they tend to stand more upright, they tend to smile more, and that alone makes you appear more attractive.

However, as with most internet trends, there is a problematic side. Psychotherapist Sophie Boss warns that “it's almost obvious in the culture we live in today that the more society tells people they need to look a certain way, this pressure impacts people’s well-being. But particularly with these subliminal messages, the idea that you can change your appearance just by watching these videos, it then adds another layer to the issue.

As a means of rewiring negative thought patterns and behaviours, subliminals may have their merit. Yet, on their effects is varied and generally inconclusive, and with certain strands of subliminals risking encouraging the harmful chasing of appearance ideals, it seems that effort would be best placed on dispelling these beauty standards altogether.

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