The Infectious Generosity Phenomenon It's no secret that the internet has had somewhat of a toxic effect on the world. But before society and social media clashed, Chris Anderson used to dream of the internet as a force for bringing people together. As the head of TED , he refuses to give up on the idea of a healthier, more optimistic version of the interweb. And it all comes down to generosity—specifically infectious generosity.
Perhaps people will do that with money they have earned. But when they're recipients of someone else's generosity, it turns out they experience a strong desire to respond in kind.One surprise is that there was no significant difference between those who could make their decisions privately and those who had to share their spending on social media.
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