, Kering, LVMH, Mercedes, and Supima among them—and enjoys an international reach that far eclipses the size of the event itself, it somehow still manages to retain a laid-back, free-wheeling atmosphere that accessories jury president Christian Louboutin defines as “bon enfant”—all in good fun.
Explaining the trickiness of selecting 10 finalists—virtually—out of 183 submissions, Trotter offered, “They were all very individualistic, very articulate, the standard was very high, but in the end it was very instinctive.” With creativity, a voice, and sustainability all givens, she said the jury’s final decision converged on a wider narrative and its relevancy for today’s consumer. “Clothes are meant to be enjoyed,” she offered before the winners were revealed.
“The enthusiasm and desire have come surging back, those are the guidelines for everything. We’re in a bubble of generosity and enthusiasm that’s festive, joyous, generous. I hope it lasts,” said Blanc, who noted that in addition to new Villa Noailles residencies and commissions for public prize winners, a new, even more consequential Hyères prize will be announced in Paris next month.
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