The History Behind Fashion’s Most Loved Motif: The Butterfly

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Butterfly fashion is everywhere—here's the history behind fashion's most loved motif.

in a rainbow of colors. “I love that butterflies symbolize rebirth and freedom,” she says. “I have been doodling and sketching them since I was six years old! It was a natural choice to use them in my work; I always pull from childhood!” Echoes Jacobs, “Over the past year-and-a-half, we’ve all been ‘cocooning,’ literally and figuratively. We want to reemerge and take flight.”

With the trend continuing to grow, it’s beginning to look like the butterfly is fashion’s most in-demand animal print. “The caterpillar becomes a beautiful butterfly just when the cocoon feels too tight and suffocating,” adds Alexandra. “What an inspiration!” Here’s how to shop the look. All products featured on Vogue are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.

 

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