. On Instagram, promoting yourself—or, rather, promoting an aspirational version of yourself—isn’t just acceptable. It’s what the whole ecosystem isJust ask the many “Instagram husbands” who came before Emhoff, following their wives across the globe, lugging camera equipment, capturing perfect images and editing them to make them more perfect.
Not all of this applies, of course, to Emhoff, a 50-something male entertainment lawyer who isn’t looking to sell beauty products or get luxury resorts to comp his rooms. But the broader point remains: To get people to follow your feed and drive up the all-important metrics of engagement—how many people like or comment on your photos—you have to serve up what the audience wants to see.
There’s even a term for this, she informs me: “narp,” which stands for “nonathletic regular person.” The word is alternately used as a slur—like being “basic”—or as a self-deprecating point of pride, say, for someone trying to brand herself as a fitness guru for wimps. But for marketing purposes, Spinelli insists, being a narp is no good. If you’re a narp, your photos don’t encourage people to stare endlessly at every corner of the frame, or to wish, on some level, that they were you.
Even if Emhoff is accidentally doing Instagram right, his voice is likely to shift if Harris’ popularity grows, says Shane Barker, a Los Angeles-basedwho teaches a UCLA class on branding and how to be an influencer. “There is something nice about the guy that’s not being advised,” Barker says. “But I can tell you: As this thing goes on, his profile and what he puts up there will change.”
What? DougHive
Delete this trash
Is this the stupidest hot take ive seen today? Why yes. Yes it is.
Ahh, this bullshit makes sense, Joanna Weiss is the same one who wrote HRC should move on, Joanna can piss off, her opinion is crap
He earns more than a million in salary at his job. Supporting his wife is now “changing the rules”? Seems Politico “Journalists” are really morons who will write any crap to fill their failing website.
You guys are really biased over there
Rhetoric
Wow, , I'm actually impressed by this article. Impressed that you are able to continuously find ways to disappoint me. I mean, compared to newrepublic's recent clusterf, y'all are doing great, but still managing to publish utter garbage. 🖕
Pardon our collective eye roll. douglasemhoff is adorable and is crazy.
Ffs
So, a story about a Zionist couple? Neat...
This article is pathetic.
Jill Biden insulted and degraded Anita Hill, meanwhile Doug is living his best life. 💅
Me, a dedicated follower of douglasemhoff ‘s Instagram account:
No fuckin' way am I googling 'narpiness'
Wtf does that even mean, you are like trump. Word salads, insults, ignoring the big problems and going deplorable.
Politico Editor in Cheif: We need to put something, anything out - stat! Writer: 'Back in my day, we didn't have this fannangled social media techamajiggers! How about a piece on how spouses of politicians use this new social magic?' Politico: YYYAAASSS!
What?
What are y'all smoking over there ?
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