As COVID cases rise again, Twitter is closing its New York office, which opened July 12, indefinitely. Photo: David Paul Morris/Bloomberg via Getty Images On March 2, 2020, Twitter made the announcement. “Beginning today,” a blog post read, “we are strongly encouraging all employees globally to work from home if they’re able.” Nearly two weeks before COVID-19 brought the American economy to a crawl, Twitter was the first major U.S. corporation to encourage its workers to stay home.
Is Twitter once again the blue canary in the coal mine? With nearly 5,000 employees, many of whom already work remotely, Twitter might simply be a highly visible company that’s unusually nimble about making quick, low-stakes changes to workplace culture.
The tech world’s Great Reopening Rollback also shares some striking parallels with the uneven workplace-safety messaging once again emitting from New York’s city and state governments. Remember that it was on March 11, 2020, a full week after Twitter sent its employees home, when Mayor Bill de Blasio was still downplaying the pandemic to New Yorkers with the message, “If you’re not sick, you should be going about your life,” and sending everyone out to restaurants.
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