in Fremont, CA, but regardless of the actual numbers, it’s impossible to miss the contraction of this wing of Netflix’s business, which now represents significantly less than 1% of the company’s overall revenue—although DVD.com apparently does still turn a profit. It’s such a minor part of the business, however, that Netflix has stopped even reporting DVD.com subscription numbers in the last few years, although that number is likely well under 2 million today.
The shrinking of the physical Netflix DVD library has been a simple enough process to observe for customers who are paying attention to their queue of upcoming deliveries. As the years have gone by, I’ve watched my own queue be decimated by this process, with titles first moving from “queue” to “saved” , to then disappearing from the service entirely. Many films I borrowed from Netflix in the last decade no longer show up at all when searched at DVD.
At the same time, it’s easy to miss that the streaming side of Netflix has actually contracted significantly during the same period as well—a symptom of the diversification and general crowding of the streaming content market. According toon Netflix has shrunk by around 40% since 2014, from 6,494 to less than 3,800 today. That might seem surprising, as it would be natural to assume a service like Netflix gets bigger and broader every year, but it’s not really the case.
This is of course why original content is seen as the answer by most streamers, because it’s the one type of content, be it film or TV series, that the streamer will never lose their ability to exhibit. This focus on original content, especially at Netflix, slowly turns most streamers from archivers of broader content, to exclusive archivers of their
Netflix should open a pop-up museum displaying the old-timey hardware with a lead exhibit of some truly unhinged early titles
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