Anheuser-Busch InBev said Friday it is buying Babe Wine, the company co-founded by popular Instagram influencer Josh "The Fat Jewish" Ostrovsky and brothers David Oliver Cohen and Tanner Cohen, the writers behind the Babe Walker @whitegrlproblem Twitter account.AB InBev did the deal through its ZX Ventures arm. ZX Ventures first bought a minority stake in Babe Wine last year.Babe Wine has become popular thanks to the social media prowess of Ostrovsky and the Cohen brothers.
Read MoreBabe, which sells its pinot grigio, rosé and red wines in cans, refers to itself on its website as"the official wine of daydrinking" and says that Babe"is the cute, delicious, take-anywhere wine in a can that pairs well with literally everything." Terms of the purchase were not disclosed but a source close to the deal said it is AB InBev's biggest investment in wine to date. Beer isn't the only thing served in a can.
Source: News Formal (newsformal.com)
How come CNN isn't reporting this?
Nothing says classy better than drinking wine from a can.
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