“I was 16 years old. I was supposed to be in film class, but I was with my friends, with the sunroof open, driving around the foothills in Salt Lake City,” Farnsworth muses. “For me, growing up in a very conservative Mormon community in Utah, it just felt like cannabis gave me a place that was an escape and that was safe and that was interesting.”
Pure Beauty, the group’s boutique cannabis brand, came together organically—Walavalkar started exploring weed and food during her time in the food world, and when a friend approached her for a cannabis business that didn’t pan out, the seeds of Pure Beauty were born. The three started their own cultivation. Now, they’re aligned with KCD, the fashion PR, branding and production firm representing everyone from Alexander McQueen to Tom Ford to Maison Margiela.
This content is imported from Instagram. You may be able to find the same content in another format, or you may be able to find more information, at their web site.Sundae School started out as a fun project, an energy you can still see in the brand that celebrates the intricacies of Korean- and Asian-American identities and weed culture with humor, puns, and storytelling.
For Sundae School, the responsibility is twofold. “One is spreading awareness that this is a fundamental systemic issue that plagues our society and there are still people in jail for smoking weed or for selling weed. Yet we are out here selling weed,” Lim says. “It’s just ridiculous. So awareness is number one.
my culture is not your costume
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Source: TODAYshow - 🏆 389. / 55 Read more »
Source: NYMag - 🏆 111. / 63 Read more »
Source: Forbes - 🏆 394. / 53 Read more »
Source: Forbes - 🏆 394. / 53 Read more »