7 Samurai-Inspired Principles for Marketers Maybe it’s that extra long binge-watching session of three Shogun episodes in one evening. Perhaps it’s simply the prevalent appeal of the mystical Samurai and their code of honour. If any modern marketer were to go down the rabbit hole of customer loyalty-driven ACos, CLVs, and MMRs, then the universal appeal of the mystical Samurai may lend us some timeless lessons. I’ve had a fantastic time formulating 7 Samurai-inspired Principles below.
The campaign encourages children – and adults – to let their imaginations run free, using LEGO bricks to rebuild the world as they’d like to see it. It also contains a poignant reminder of the power of play and creativity, celebrating young people’s optimism, imagination and resilience in an ever-changing, complex world. When FMCG brands celebrate what makes their customers happy, this is righteousness at its finest.
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