Author:Dhani MauUpdated:Nov 11, 2019Original:Nov 11, 2019Black Friday, also known as the unofficial start of the holiday shopping season, is fast approaching, which means it's now crunch time for marketers to solidify their strategies for appealing to shoppers during what is, for most retailers, the most important time for sales.
"No consumer can be left behind in today's increasingly competitive retail environment where shoppers demand a more personalized approach than ever before," said Marshal Cohen, The NPD Group's chief industry advisor in a statement. "In order to win the holiday retail battle, marketers need to address holiday shoppers across every generation, and also make them feel like they matter.
Gen Z: The youngest generation of consumers understandably plans to spend the least out of all generations, and they plan to start on Black Friday to get those deals. And, consistent with reports of their shopping behavior outside of the holiday season, they are less likely than millennials and Gen X to shop online.
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