The Debate Over LinkedIn's 'Open to Work' Banner

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Career experts have differing opinions on the effectiveness of LinkedIn's 'open to work' banner, with some believing it can be a turn off for recruiters.

When you're looking for a new job, it may seem like a no-brainer to let as many people as possible know. But career experts differ on their opinions about LinkedIn's " open to work " banner, the green sign that shows up just under your photo if you choose to activate it."There is a truism in recruiting that the best people are not looking for jobs," he says, and therefore those people would not be advertising that they're looking for work either.

But not all career experts agree, and LinkedIn's own data does not necessarily support this thinking. Here's how the site has found the banner affects jobseekers.LinkedIn introduced the "open to work" banner during the Covid-19 pandemic, in June 2020, when millions of people found themselves out of a job in a matter of weeks.

LinkedIn can't necessarily tell how many job offers have resulted from using the banner . But they've seen that people who turn it on are twice as likely to get messaged by a recruiter. Those people are also 20% more likely to get messages from the LinkedIn community at large, some of them messages about job openings at people's companies.

Linkedin Open To Work Banner Jobseekers Recruiters Career Experts

 

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