The 'death knell' sounded for the Conservative Party long before the UK election, polling guru says

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'This is not an election about the ideological position of the parties, this is an election about competence,' said the U.K.'s polling expert, John Curtice.

The U.K.'s ruling Conservative Party looks to be standing at the precipice of a momentous electoral defeat in the July 4 vote, with the country's top polling guru putting the party's demise down to two majorly damaging events in recent years.

John Curtice, one of the U.K.'s most highly-regarded polling experts, put the party's demise down to two irreparably damaging events in recent years. "These are the two defining events , and everything else is variation and embellishment," noted Curtice, a professor of politics at the University of Strathclyde and senior research fellow at the National Centre for Social Research.

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