The Controversy Around Virgil Abloh’s Grammys Tribute, Explained

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The title of “hip hop designer,” given to the late Virgil Abloh at the 2022 Grammys, has been widely criticized.

For one, it speaks to the historic failures of the Grammys to appropriately recognize the contributions of Black artists. The most memorable recent example came when the voting body scrapped the term “urban” in 2020—which referred to records predominantly made by Black musicians—after Tyler, the Creator spoke out at the ceremony the year prior. “It sucks that whenever we—and I mean guys that look like me—do anything that’s genre-bending they always put it in a rap or urban category,” he said.

For many, pigeonholing Abloh specifically as a hip-hop designer carried many of the same connotations, minimizing his impact across a multitude of genres in a manner that could easily be interpreted as racially charged. While Abloh was certainly proud of his influence within the world of hip-hop, and the associations with the genre are far from derogatory, it felt like a flattening of his wider contributions to music culture.

The moniker also overlooks his contributions to music outside of the world of fashion, with no mention of the fact he himself had been a Grammy nominee, nor that he had an impressive side career as a DJ. The need for a short description is understandable, but including “DJ” or “producer” in addition to designer would have felt like a more fitting eulogy.

 

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