According to Google, retail is in a redefining moment with artificial intelligence and machine learning, and the transformation has implications that go beyond today’s COVID-19 reality.
The survey’s scope covers 100 retail executives from companies with $300 million or more in revenue across North America, Asia Pacific, Europe, Middle East, Africa and Latin America. Of these areas, Google Cloud found that a few segments that accounted for an overwhelming share of the potential, representing more than 75 percent. For specialty retailers, those segments are merchandising and assortment, product lifecycle management and logistics and fulfillment — with the overwhelming emphasis on merchandising and assortment.
From AWS’ point of view, retail in the coronavirus era is fixated on one particular area: efficiency.
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