The CEO of billion-dollar startup Airtable explains why its founders decided on a corporate culture before they even had a product

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CEO Howie Liu and his partners at Airtable wanted to build a lasting company, not just a cool product.

The CEO of hot startup Airtable says that the company's financials are strong enough to go public, even though he doesn't want to

Through their various experiences in the tech industry, three continued to talk about startup ideas, both about products and the kinds of companies they wanted to build. While they officially launched Airtable's product in 2015, the discussions that led to the company started more than two years before that, Liu said.

Focusing on values and principles before products and business models may seem a bit odd, almost like putting the cart before the horse, Liu acknowledged. But he and his team wanted to avoid the mistakes other entrepreneurs had made, he said.

 

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